Starting My Own Makeup Business

I’ve been a little bit quiet on my blog recently and not posting quite as often as I usually do. But I’ve had a very good reason for not doing so – I’ve recently started my own makeup business! A friend of mine and fellow beauty blogger recently introduced me to an American makeup and skincare brand called Younique. I’d never heard of it before, probably because it has only been in my native UK for two years (the company was founded in 2012) so I didn’t know what to expect. Like other direct sales cosmetic companies such as Avon and Mary Kay, Younique is sold entirely through independent distributors known as ‘Presenters’. Younique’s parent company is Coty Inc, one of the largest beauty brands in the world which will take the company onto a truly global scale (although Younique are only four years old, Reuters has already valued them as a billion dollar company!) Coty are the people behind many top brands including GHD, Tiffany & Co, Marc Jacobs, Covergirl, Chloe, Rimmel, Max Factor, Clairol and Calvin Klein so expect to hear a lot more about Younique… 

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Me! 

Some people are completely loyal to one or two makeup brands and some are ‘brand snobs’. Me? I am a total makeup junkie and am open to trying products from any brand! Some people are also reluctant to buy cosmetics online or through a direct sales consultant but every Younique product comes with a full, money back guarantee of satisfaction and quality so they have you covered. So with an open mind, I tried Younique’s best selling product – the 3D Fiber Lashes mascara. And wow! I was totally blown away by how amazing my lashes looked after applying it. If you love the false lash look (which I do), you will love this product! I will definitely write a product review and tell you more about it in a future post… 

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The incredible 3D Fiber Lashes mascara was my first introduction to Younique

As I was so impressed with the mascara, I also decided to try the Touch Liquid Foundation and also treated myself to an Addiction Eyeshadow Palette. I was equally impressed with the performance of these products too. As the brand was completely unknown to me before, I decided to find out a little bit more about them…

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The beautiful kit that new Presenters are given when they start their business

Derek Maxfield and Melanie Huscroft, a brother and sister team, founded Younique in September 2012. Derek and Melanie firmly believe that all women should feel valued, smart and empowered. Younique is a premium brand (many customers liken their products in quality and performance to MAC but with the ethics of Bareminerals) and they use all natural ingredients and minerals in their products. Younique’s cosmetics development processes utilise scientific research to ensure that the products contain high quality ingredients that enrich and nourish the skin. The result is a beautifully efficacious product that is safely compatible with virtually every skin type. Younique begins by looking to Mother Nature for the inspiration behind their cosmetics. The in-house scientific team then formulates a product that honours that inspiration while delivering cutting edge cosmetics. The goal is to provide healthy, clean and pure cosmetics. 

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A selection of Younique products

They never test ingredients or products on animals and products are hypoallergenic and suitable for women of all ages, colours and skin types. Their products are also free of talc, paraben, carcinogen and other nasties often found in cosmetics. Many products are also gluten free and vegan friendly. As I said before, they sell their products through independent Presenters so they also offer a business opportunity for women with a love of makeup (like me!)

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Before and after results from the Touch Liquid Foundation

After finding out more about Younique, I was really curious about the business opportunity. There are two ways to earn with Younique – selling the products and by coaching others to become successful with their own Younique businesses. My friend who is a Presenter seemed to have so much fun and had made some great friends with her ‘Y-Sisters’ (as Younique Presenters refer to each other). As a company, their mission is to ‘uplift, empower, validate and ultimately build self esteem in women around the world through high quality products that encourage both inner and outer beauty and spiritual enlightenment while also providing opportunities for personal growth and financial reward’. A pretty impressive mission.

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You even get your own company credit card!

As well as the sisterhood among Presenters, fun and rewards, the other thing that really impressed me about the company is The Younique Foundation. The aim of the foundation is to inspire hope in women who were sexually abused as children or adolescents by hosting them at a retreat, where they are uplifted by each other and learn skills that can help them find individual healing. The sale of every product contributes to this great cause. Younique also support, recognise and reward their Presenters and really value their contribution to the business – very rare in this day and age!

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Younique provide support to women victims of sexual abuse through The Younique Foundation

I have always had an entrepreneurial spirit and am always on the lookout for a good business opportunity. They are a relatively new but fast growing company with so many markets they are yet to enter, they have a fantastic range of high quality products. I could see what an amazing ground floor opportunity this is… So I decided to invest in myself and become a Presenter too! In my first week, I began building my business and earning right away! I am very early on in my journey with Younique but I am already having a lot of fun sharing the wonderful products with everyone and I have also had the pleasure of being introduced to some really lovely, inspirational women who are fellow Presenters. I am lucky in that I have joined one of the most positive and supportive teams in the company. Owning a Younique business allows you the opportunity to work flexibly from home (or anywhere else that has wifi), choose your own hours and dictate the time and effort you want to put into your business, on your own terms. I also love the fact I get to share my love of makeup and cosmetics with others (and get paid for it).

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A selection of the beautiful charms that Younique reward Presenters with as they hit milestones in their business

When you first start your Younique business, you receive a kit full of products to try and share with your friends (this kit is worth almost £300 – not bad for £69), a free personal online store and back office for life and all of the training, support and encouragement you will ever need to build your own business. Working with Younique is exciting, rewarding and you can totally change your life if you put in a little time each day to learn the ropes! This is the beginning of a fantastic journey of believing in myself, growing myself and taking action. For me, now is the time to start dreaming BIG dreams! With Younique, so much is possible if you put in the work and effort. Success loves speed and anyone can succeed when they put their plans into action! If you would like to earn some free Younique products by holding your own online ‘Virtual Party’ then please get in touch with me using the contact page. If you would like to learn more about the products or make a purchase, take a look at my virtual shop. If you have ever wanted to own your own business, set your own hours and pursue your own income, this is the time to do it. Join Younique and share your passion for makeup and cosmetics with others. It has given freedom, financial independence and changed the lives of so many other women, perhaps it can do the same for you…

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One of the amazing incentive trips on offer to Younique Presenters

By becoming a Younique Presenter, you have the opportunity to build your own business, have access to a supportive community of women who love cosmetics like you and everything can be done online. If you would like to join my team and become a Presenter, please head to my website

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I am really enjoying my Younique journey – building my business each day and meeting some really inspirational women

Until next time, stay beautiful x 

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8 thoughts on “Starting My Own Makeup Business

    • Thank you Ursula 🙂 Yes, I will be sharing more Younique products with you all in upcoming posts along with my usual beauty posts. I’m glad you are enjoying my blog, it really means a lot 🙂 🙂

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