The Great Beauty Bake Off

Today I’m going to talk about a beauty trend which has been attracting a lot of attention in the press and on social media of late – baking. No, not that kind of baking. There’s no jam or soggy bottoms to be found here. This type of baking is of the beauty variety. A trend beloved of celebrities such as Kim Kardashian, baking is a technique that has actually been around for years in the drag community and practised by professional makeup artists. It originated as a way for performers to prevent their makeup from melting under hot stage lighting but for us mere mortals, it can help you to achieve a really flawless, wrinkle free makeup look (in theory). So what exactly is it? Read on and find out… 

Just like other techniques such as highlighting, contouring and strobing, baking is another technique that can appear ridiculously complex and leave viewers of beauty tutorials scratching their heads and thinking, ‘Huh? I ain’t got time for that!’ Well, in case you have got the time, here’s how it works. Before we go any further, I must point out that despite the name, baking does not involve warming up your products in the microwave or sticking your head in an oven. So please don’t do it! The ‘baking’ process actually comes from the heat from your face. So in effect, the warmth of your skin sets (bakes) your makeup. Aaaah… Making sense now? So how do you do it? 

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Translucent setting powder is used to set your products during baking

Firstly, you need to make sure that your skin is really well hydrated and moisturised (particularly under your eyes). Moisturising should be a non-negotiable part of your daily skincare routine anyway but it’s particularly important for makeup techniques like this. If your skin is dry, baking will make your skin look cakey, flakey and pretty rank in all honesty. Once you’ve ensured that your skin is moisturised and silky smooth, you can then get to work on your baking. Also make sure that you have good lighting when applying your makeup. You don’t want to do this in a dark room and then emerge looking as though an undertaker has applied your makeup. Basically all you do is apply your foundation/BB cream (or whatever base you are using). Then apply a thick splodge (that is a technical term) of concealer below your eyes in an inverted triangle shape. It doesn’t matter if the concealer is heavy – it’s meant to be. It’s best if you work your concealer using upward strokes and blend using a slightly damp blending bud or makeup sponge. You can also add concealer to any other areas of your face that you wish to appear brighter. It’s a little like highlighting but without the shimmery sparkle. If you really want to go all out, you can apply another layer of concealer. I know what you’re thinking… ‘F*ck, that’s a lot of makeup’. Yes it is and don’t worry, it’s supposed to be.

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A fan brush (centre) can be used to dust off excess powder

Once you’ve applied your concealer, blend the edges so that it is blended naturally with your foundation. With me so far? Once you have reached this step, you then apply a thick layer of loose translucent powder on top of the concealer. You can do this using a damp sponge or blending bud. You can apply more powder if you wish. You then proceed to ‘bake’ (in other words, you leave the powder and concealer to set using the warmth from your skin). Most people ‘bake’ for around ten minutes and use this time to finish the rest of their makeup. Some people take it even further and ‘bake’ for half an hour. Crikey. Once you have finished baking, you can lightly dust off and blend any excess powder if there is any using a fan brush (or any other really fluffy brush). And voila! If you have done it correctly, you should have flawless, even skin and perfectly set makeup. If you wish, you can then contour, apply blusher or whatever else you want to do to finish your look. 

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Finished baked look using Younique products

Ultimately, this is not a technique you should be employing on a daily basis. Baking requires a thick layer of products which in time, will clog your pores and mess up your skin. No matter how much you may dislike your makeup free skin, it’s always a good idea to allow your skin to ‘breathe’ sometimes. So that’s how you bake. It’s not a difficult technique to master, it just takes time and practice. There are plenty of tutorials out there on YouTube showing lots of different tips and techniques, some more complex than others… But these are the basic principles of baking. Why not give it a try yourself sometime? 

Until next time, stay beautiful x 

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