Pioneers Of Beauty – Barry Mero

Here is the latest post in my Pioneers Of Beauty series looking at people who have shaped the beauty industry as we know it. Today’s beauty pioneer, Barry Mero, is not exactly a household name. Chances are, you have probably never even heard of him. But you have probably heard of the London based cosmetics company that bears his name – Barry M. One of my favourite budget (and cruelty free) beauty brands, Barry M are famed for their multicoloured, sparkly and reasonably priced products. When I first came across Barry M products, I honestly thought that Barry Manilow had his own makeup line. But no, the Barry M behind the company isn’t Mr. Manilow, it’s Barry Mero. Barry began his career in beauty by selling cosmetics and hair products on a market stall near his home in east London. He had an entrepreneurial spirit from a young age and quickly spotted a gap in the beauty market – colourful, trend led makeup in keeping with the outrageous goth, punk and new romantic fashions of the 80’s. 

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Barry M’s famous Dazzle Dust

And so in 1982, the Barry M brand was born. The first products in the Barry M range were the famous Nail Paints. Barry introduced cruelty free, quality nail polishes in bright, vivid colours that were like nothing else available at the time, all at very affordable prices. I absolutely love them and own way too many colours to count. Finely milled nail glitters, crackle effect and black nail polishes are just some of the innovative products that he has bought to the world of beauty. Far from being an obscure, cult brand, Barry M count Angelina Jolie, Geri Halliwell and Victoria Beckham as fans. Barry M has evolved from a small, niche brand selling colourful nail polishes to a fully fledged cosmetics company offering a full range of makeup including lip glosses, eyeshadows and foundations. 

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Still a best seller… Black Nail Paint

A true innovator, Barry definitely deserves his place on my list as a Pioneer Of Beauty. 

Until next time, stay beautiful x 

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